The winds of change are blowing at Sailer, and we’re thrilled to introduce the latest addition to our team: Wilma Halén, who joins us as

Workshop facilitation is a form of art and you only learn by practicing. A lot of what makes a great workshop however, is detailed planning.

Creating an exceptional customer experience is no accident—it’s meticulously constructed with every interaction between a customer and your company, whether it’s navigating your website, reaching

Budgeting is a cornerstone of effective business management — and CX budgeting (Customer Experience budgeting) is a crucial part of that process. How do you allocate

Research is often seen as the backbone of strategic decision-making. It provides us with data and insights, guiding companies through customer preferences, market trends, and

Choosing the right method for customer research is crucial for building and developing a company’s understanding of its customers. One of the most important first

Qualitative research, also known as qualitative analysis, is a research approach that focuses on deeply and comprehensively understanding phenomena and meanings. Unlike quantitative research, which

Summer vacation is a time when many employees enjoy their well-deserved breaks. As a service provider, it’s crucial to ensure that the customer experience remains

A customer experience strategy is a plan that outlines the kind of experience a company wants its customers to have and how it will create

Generative AI has quickly become a central tool for many industries, especially in enhancing productivity and efficiency. Its ability to create content and analyze large