In the fall of 2025, Sailer became part of the Ainia Solutions family! With this change, the Sailer ecosystem grew with many new faces, and

Ainia Solutions acquired the business of Sailer Research & Development – the start of a new era LIES at the intersection of technology and human

The winds of change are blowing at Sailer, and we’re thrilled to introduce the latest addition to our team: Wilma Halén, who joins us as

Workshop facilitation is a form of art and you only learn by practicing. A lot of what makes a great workshop however, is detailed planning.

Creating an exceptional customer experience is no accident—it’s meticulously constructed with every interaction between a customer and your company, whether it’s navigating your website, reaching

Budgeting is a cornerstone of effective business management — and CX budgeting (Customer Experience budgeting) is a crucial part of that process. How do you allocate

Research is often seen as the backbone of strategic decision-making. It provides us with data and insights, guiding companies through customer preferences, market trends, and

Choosing the right method for customer research is crucial for building and developing a company’s understanding of its customers. One of the most important first

Qualitative research, also known as qualitative analysis, is a research approach that focuses on deeply and comprehensively understanding phenomena and meanings. Unlike quantitative research, which

Summer vacation is a time when many employees enjoy their well-deserved breaks. As a service provider, it’s crucial to ensure that the customer experience remains