As we progress through 2024, a year marked by transformative changes in consumer behaviors, we at Sailer continue to keenly observe these shifts. Our goal
In an era of rapid technological advancements and ever-shifting market landscapes, businesses are in a constant state of flux. Amidst this backdrop, one term has
DEFINITION OF VIDEOGRAPHIC RESEARCH Videographic research is a qualitative research method that utilizes video for data collection, analysis, and reporting. It’s also referred to as
In the ever-evolving landscape of technology, AI has emerged as a game-changing force, driving innovation and efficiency in a multitude of fields. We at Sailer
Artificial Intelligence (AI) is no longer a concept limited to the realms of science fiction. Today, AI is a reality that’s reshaping our world in
There’s an adage you’ve probably heard: “Two heads are better than one.” It’s a simple principle that applies universally, and particularly resonates in the business
There are many similarities in videographic research and service design, but the methods also differ from one another. Combining different research methods could be fruitful
The past few years have been filled with sounds of uncertainty – both in the economy, health and environmental stability. Things that were taken for
Qualitative research tries to understand the quality of the subject being studied – how a phenomenon is experienced, understood and what does it mean? One
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