Breaking New Ground: Crafting the World’s First Customer Promise Utilizing AI With Rinnekodit

In the ever-evolving landscape of technology, AI has emerged as a game-changing force, driving innovation and efficiency in a multitude of fields. We at Sailer are thrilled to announce our partnership with Rinnekodit in creating the world’s first AI-driven customer promise.

A Pioneering Collaboration

Together with Rinnekodit, Sailer is embarking on a ground-breaking journey to redefine what a customer promise means in the 21st century. This collaboration isn’t just about forming words; it’s about living by them every day, shaping a commitment to guide customer interactions.

Innovation at its Best

Utilizing AI in a way never seen before, we are crafting a customer promise that combines qualitative and numerical data in a new way. Our approach starts with a clean slate, which means involving customers and staff alike in the development process. This isn’t about creating an empty slogan, it’s about creating a guiding principle that embodies genuine commitment to delivering quality of life as a service.

Nadja Delcos, Rinnekodit’s Development Manager, emphasizes, “We want our work to be guided by strong values, and we want to live them every day. I believe that with a customer promise, we can articulate this for everyone to see.”

The Role of AI in Shaping the Promise

Alexandra Spens-Reenpää, Sailer’s service designer, describes, “We are living in exciting times, I’m thrilled to be working with Rinnekodit on this project. Using AI to analyze and understand customer insights is quite new terrain, and the iterative process of using AI analysis, combined with real customer insights, opens up new possibilities for research and customer understanding. We’re embracing a new approach to building a sincere and impactful customer promise.”

Building on Experience - Partnering with Sailer

Rinnekodt’s Marketing and Communication Manager, Taina Rönnqvist, shares some insights into the foundations of this project:

“We have previous experience with Sailer in an innovative development project, so it was only natural to consider collaborating with them again on this new venture.”

Taina mentions that the inspiration for this project was rooted in the desire to grow together with the growing customer groups, “What inspired us, for example, was the fact that we had already developed a customer promise for one client group. But as the organization grew and new customer groups emerged, we recognized the need to create a unified customer promise.”

Charting the Uncharted

Sailer’s CEO Hannu Uotila reflects on the future, “We are doing something that has never been done before. I believe that this project will be very instructive for all parties involved. I’m very excited about Rinnekodit’s courage to embark on such a journey into the unknown. We are creating entirely new practices for handling and analyzing large datasets, as well as for creative work. With this project, we may change perceptions of how customer-centric development should be done in the future.”

As we move forward with Rinnekodit on this innovative project, we at Sailer are filled with excitement and appreciation for being involved in such a groundbreaking project. Together, we’re exploring new ways to connect with customers through the creation of a unique customer promise, facilitated by AI. This is a step towards a future where technology and human insight blend to offer more tailored and meaningful customer experiences. We invite you to join us on this journey, as we navigate this new frontier. The path ahead is promising, and we look forward to what’s to come.


Paula Salo-Valjakka

Paula Salo-Valjakka

Insight Team Lead
Any questions?

Reach out to us.