The winds of change are blowing at Sailer, and we’re thrilled to introduce the latest addition to our team: Wilma Halén, who joins us as

Facilitation is a form of art and you only learn by practicing. A lot of what makes a great workshop however, is detailed planning. Even

Creating an exceptional customer experience is no accident—it’s meticulously constructed with every interaction between a customer and your company, whether it’s navigating your website, reaching

Budgeting is a cornerstone of business management. In today’s rapidly changing world, it presents fresh challenges. How do you allocate funds for the coming year

Research is often seen as the backbone of strategic decision-making. It provides us with data and insights, guiding companies through customer preferences, market trends, and

Choosing the right method for customer research is crucial for building and developing a company’s understanding of its customers. One of the most important first

Qualitative research, also known as qualitative analysis, is a research approach that focuses on deeply and comprehensively understanding phenomena and meanings. Unlike quantitative research, which

Summer vacation is a time when many employees enjoy their well-deserved breaks. As a service provider, it’s crucial to ensure that the customer experience remains

A customer experience strategy is a plan that outlines the kind of experience a company wants its customers to have and how it will create

Generative AI has quickly become a central tool for many industries, especially in enhancing productivity and efficiency. Its ability to create content and analyze large