Empowering Organizational Growth: The Vital Role of Employee Involvement

In the dynamic landscape of business development, many organizations overlook a critical asset – their employees. Engaging the entire workforce in organizational development isn’t just beneficial; it’s a strategic necessity. Let’s delve into why every voice in your company can be a catalyst for unparalleled growth and innovation. The Untapped Potential of Employee Insights Often, […]

The Ultimate Customer Experience (CX) Checklist

Every time a customer interacts with a brand, they’re looking for seamless, personalized experiences. Whether it’s the speed of the website, the ease of finding information, or the warmth in a customer representative’s voice, every detail contributes to the overall perception of your brand. Even small hiccups can disrupt the experience, leaving a lasting impression […]

Change Management: The Cornerstone of Successful Business Evolution

In an era of rapid technological advancements and ever-shifting market landscapes, businesses are in a constant state of flux. Amidst this backdrop, one term has steadily emerged as a lifeline for organizations: Change Management. But what does it truly entail, and why has it become such a buzzword in the corporate realm? Unraveling Change Management […]

Videographic Research – What is it and what are its benefits?

DEFINITION OF VIDEOGRAPHIC RESEARCH Videographic research is a qualitative research method that utilizes video for data collection, analysis, and reporting. It’s also referred to as videography and video ethnography. The roots of videographic research trace back to anthropology and the 1920s. As the world becomes increasingly video-centric, it has become a common research method for […]

Customer Experience – What is it and why is it important?

Customer experience is king – regardless of the industry, business, location, or organization. Excellent customer experience is no longer just a nice addition, but it is a competitive advantage that can even make or break a company. CUSTOMER EXPERIENCE BEGINS EVEN BEFORE THE CUSTOMER KNOWS THEY ARE A CUSTOMER Customer experience describes the customer’s experience […]

Customer Research – The Catalyst for Business Growth and Development

UNDERSTANDING CUSTOMER RESEARCH: A VITAL TOOL FOR BUSINESS SUCCESS Customer research creates understanding through the gathering and analysis of insights related to customers’ opinions, preferences, needs, and behaviors. This understanding allows organizations to enhance their products and services, tailoring them to what the customer truly wants and needs. EXPLORING CUSTOMER RESEARCH METHODS: A CUSTOMIZED APPROACH […]

Breaking New Ground: Crafting the World’s First Customer Promise Utilizing AI With Rinnekodit

In the ever-evolving landscape of technology, AI has emerged as a game-changing force, driving innovation and efficiency in a multitude of fields. We at Sailer are thrilled to announce our partnership with Rinnekodit in creating the world’s first AI-driven customer promise. A Pioneering Collaboration Together with Rinnekodit, Sailer is embarking on a ground-breaking journey to […]

The Foundations of a Great Interview Experience

At Sailer, customer research and interviews are part of our daily operations. We consider customer interviews a vital research tool, with the interviewee being the central figure. Our interviewees are invaluable, their insights forming the core of our research. We strive to provide the best possible care and a highly enjoyable interview experience. A successful […]

Customer Centricity – The Key to Success

Customer-centricity is not just a buzzword – it should be a strategy that places the customer at the core of all decisions. Businesses must rethink traditional business models and shift towards a customer-centric approach, or they risk fading into obscurity. CUSTOMER-CENTRICITY AND ITS POWER Customer-centricity is a business mindset that places customer needs, interests, encounters, […]