Selecting Customer Research Methods – What to Consider?
Choosing the right method for customer research is crucial for building and developing a company’s understanding of its customers. One of the most important first steps in customer research is to answer the following questions: Why do we want to research our customers? What will we do with the insights we gain? Who will use […]
What is Qualitative Research?
Qualitative research, also known as qualitative analysis, is a research approach that focuses on deeply and comprehensively understanding phenomena and meanings. Unlike quantitative research, which relies on numbers and statistics, qualitative research seeks to collect and analyze information about people’s experiences, opinions, and emotions. This research method is particularly valuable for gaining a thorough understanding […]
5 Tips for Service Providers to Enhance Customer Experience During the Summer Vacation Season
Summer vacation is a time when many employees enjoy their well-deserved breaks. As a service provider, it’s crucial to ensure that the customer experience remains top-notch even during this period. Here are five friendly tips to help keep your customers happy during the summer vacation season. 1. Share Your Vacation Schedule with Customers Customers appreciate […]
What is a Customer Experience Strategy?
A customer experience strategy is a plan that outlines the kind of experience a company wants its customers to have and how it will create and manage this experience at every touchpoint throughout the customer’s journey. It covers all interactions before, during, and after a purchase, ensuring a consistent and positive experience each time customers […]
Utilizing Artificial Intelligence in Research and Development
Generative AI has quickly become a central tool for many industries, especially in enhancing productivity and efficiency. Its ability to create content and analyze large amounts of data offers numerous opportunities in the field of research and development. In the Kauppalehti article “Tekoäly ei korvaa inhimillistä ajattelua” (AI Does Not Replace Human Thinking), Hannu and […]
How Do Sustainable Development and Responsibility Enhance Customer Experience?
Sustainable development and responsibility have risen as significant themes in the business world, and corporate responsibility measures have become an increasingly central part of brand and identity. But how do these measures affect the customer experience? Values in Daily Interactions Firstly, responsible practices indicate a company’s values and their realization in practice, in everyday encounters […]
Exploring 2024: Key Shifts in Consumer Behavior
As we progress through 2024, a year marked by transformative changes in consumer behaviors, we at Sailer continue to keenly observe these shifts. Our goal is to ensure that businesses like yours are not only aware but also fully equipped to adapt and flourish. Let’s explore the trends that are actively reshaping the consumer landscape: […]
Empowering Organizational Growth: The Vital Role of Employee Involvement
In the dynamic landscape of business development, many organizations overlook a critical asset – their employees. Engaging the entire workforce in organizational development isn’t just beneficial; it’s a strategic necessity. Let’s delve into why every voice in your company can be a catalyst for unparalleled growth and innovation. The Untapped Potential of Employee Insights Often, […]
The Ultimate Customer Experience (CX) Checklist
Every time a customer interacts with a brand, they’re looking for seamless, personalized experiences. Whether it’s the speed of the website, the ease of finding information, or the warmth in a customer representative’s voice, every detail contributes to the overall perception of your brand. Even small hiccups can disrupt the experience, leaving a lasting impression […]
Change Management: The Cornerstone of Successful Business Evolution
In an era of rapid technological advancements and ever-shifting market landscapes, businesses are in a constant state of flux. Amidst this backdrop, one term has steadily emerged as a lifeline for organizations: Change Management. But what does it truly entail, and why has it become such a buzzword in the corporate realm? Unraveling Change Management […]
