Sailer’s Team is Growing – Welcome, Wilma Halén!
The winds of change are blowing at Sailer, and we’re thrilled to introduce the latest addition to our team: Wilma Halén, who joins us as a Service Designer! Wilma brings with her a wealth of experience in developing customer experiences, deepening customer insight, and strengthening brands holistically – the very pillars upon which Sailer’s strength […]
5 tips on facilitating a great workshop
Facilitation is a form of art and you only learn by practicing. A lot of what makes a great workshop however, is detailed planning. Even though workshops rarely end up going exactly to plan, a well devised plan (as in most things) serves as a great guide of action. 1. Make it engaging I would […]
Customer Journey Map: A Step-by-Step Guide to Enhancing Customer Experience
Creating an exceptional customer experience is no accident—it’s meticulously constructed with every interaction between a customer and your company, whether it’s navigating your website, reaching out to customer service, or going through the purchase process. Each of these interactions forms a part of the customer’s journey, and mastering this journey is crucial for standing out […]
Budgeting for Next Year: Effective Strategies for Customer Experience Research and Development Budgeting
Budgeting is a cornerstone of business management. In today’s rapidly changing world, it presents fresh challenges. How do you allocate funds for the coming year when customer behavior and market conditions are unpredictable? Below are actionable tips to ensure customer experience research and development are prioritized in your next budget. 1. Essential Customer Insights Successful […]
Leveraging Insights: Turning Research into Results
Research is often seen as the backbone of strategic decision-making. It provides us with data and insights, guiding companies through customer preferences, market trends, and potential areas for innovation. However, the true value of research isn’t merely in its execution but in its application. Too often, valuable research ends up underutilized, gathering dust rather than […]
Selecting Customer Research Methods – What to Consider?
Choosing the right method for customer research is crucial for building and developing a company’s understanding of its customers. One of the most important first steps in customer research is to answer the following questions: Why do we want to research our customers? What will we do with the insights we gain? Who will use […]
What is Qualitative Research?
Qualitative research, also known as qualitative analysis, is a research approach that focuses on deeply and comprehensively understanding phenomena and meanings. Unlike quantitative research, which relies on numbers and statistics, qualitative research seeks to collect and analyze information about people’s experiences, opinions, and emotions. This research method is particularly valuable for gaining a thorough understanding […]
5 Tips for Service Providers to Enhance Customer Experience During the Summer Vacation Season
Summer vacation is a time when many employees enjoy their well-deserved breaks. As a service provider, it’s crucial to ensure that the customer experience remains top-notch even during this period. Here are five friendly tips to help keep your customers happy during the summer vacation season. 1. Share Your Vacation Schedule with Customers Customers appreciate […]
What is a Customer Experience Strategy?
A customer experience strategy is a plan that outlines the kind of experience a company wants its customers to have and how it will create and manage this experience at every touchpoint throughout the customer’s journey. It covers all interactions before, during, and after a purchase, ensuring a consistent and positive experience each time customers […]
Utilizing Artificial Intelligence in Research and Development
Generative AI has quickly become a central tool for many industries, especially in enhancing productivity and efficiency. Its ability to create content and analyze large amounts of data offers numerous opportunities in the field of research and development. In the Kauppalehti article “Tekoäly ei korvaa inhimillistä ajattelua” (AI Does Not Replace Human Thinking), Hannu and […]
