DEFINITION OF VIDEOGRAPHIC RESEARCH Videographic research is a qualitative research method that utilizes video for data collection, analysis, and reporting. It’s also referred to as
Customer-centricity is not just a buzzword – it should be a strategy that places the customer at the core of all decisions. Businesses must rethink
“What a nice conversation we had! A very good start to the week. I’m glad they chose this method. Thank you!”. This was the comment of
There are many similarities in videographic research and service design, but the methods also differ from one another. Combining different research methods could be fruitful
The past few years have been filled with sounds of uncertainty – both in the economy, health and environmental stability. Things that were taken for
Lähdimme miettimään, että miten voisimme palvella asiakkaitamme vielä enemmän ja saada heille toteutetuista asiakkaidensa haastatteluista vielä enemmän irti. Päätimme lisätä palveluumme myös asiakkaamme sisäisiä haastatteluita
Qualitative research tries to understand the quality of the subject being studied – how a phenomenon is experienced, understood and what does it mean? One
The core of authentic communications is authentic human stories that get people talking and that come from experience. The videographic research provided and conducted by
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