At Sailer, we believe in the transformative power of truly understanding people. Our approach to qualitative interviews transcends traditional methods, weaving a people-first philosophy into the very fabric of our research. We specialize in in-depth, qualitative interviews, focused on extracting the nuanced perspectives of customers, potential customers, and employees.


A People-First Approach: We don’t just conduct interviews; we engage in meaningful conversations that reveal the underlying motivations, thoughts, and feelings of your stakeholders.

Expert Interviewers: Our team of skilled interviewers is trained to create a comfortable and open environment, encouraging authentic and valuable responses.

Deep Understanding

Customized Strategies: Every business is unique, and so are our research methodologies. Tailored to meet your specific needs, we help you understand your target groups like never before.

Actionable Insights: It’s not just about gathering data; it’s about providing actionable insights that can significantly impact the development of your services and processes.

From Customer Understanding to Strategy

The insights gained from customer research are not just data points—they are the guiding lights for strategic decision-making. By transforming deep customer insights into actionable business strategies, companies can navigate the market with precision and foresight. Leveraging this wealth of information, businesses can make strategic moves that are not only responsive but also proactive, ensuring they remain agile and competitive in a constantly evolving landscape. 

Our Services: A Closer Look

Customer Insight Interviews: Dive deep into the minds of your customers to understand their needs, preferences, and pain points.

Employee Feedback Sessions: Tap into the valuable insights your employees hold about internal processes and customer interactions.

Potential Customer Analysis: Explore the attitudes and behaviors of potential customers to fine-tune your market strategies and offerings.

Curious on the how?

Discover our Efima customer case featuring qualitative interviews.