The winds of change are blowing at Sailer, and we’re thrilled to introduce the latest addition to our team: Wilma Halén, who joins us as
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Choosing the right method for customer research is crucial for building and developing a company’s understanding of its customers. One of the most important first
Qualitative research, also known as qualitative analysis, is a research approach that focuses on deeply and comprehensively understanding phenomena and meanings. Unlike quantitative research, which
A customer experience strategy is a plan that outlines the kind of experience a company wants its customers to have and how it will create
As we progress through 2024, a year marked by transformative changes in consumer behaviors, we at Sailer continue to keenly observe these shifts. Our goal
In an era of rapid technological advancements and ever-shifting market landscapes, businesses are in a constant state of flux. Amidst this backdrop, one term has
As the year dwindles to its final chapters, the minds of those entrusted with shaping customer experiences start to brim with reflections, assessments, and, most
DEFINITION OF VIDEOGRAPHIC RESEARCH Videographic research is a qualitative research method that utilizes video for data collection, analysis, and reporting. It’s also referred to as
Customer experience is king – regardless of the industry, business, location, or organization. Excellent customer experience is no longer just a nice addition, but it
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